Loading...

The blog is being migrated and merged with multiple Imphenzia blogs so the format and content will be inconsistent for a while.

About the new album release "Duplicate My Soul"

Duplicate My Soul - Album Cover
Another two years have past since Illusion was released and I was pleased, and somewhat surprised, as I unexpectedly decided to release "Duplicate My Soul". I should probably follow traditional marketing strategies and build up a hype well ahead of an album being released but when I have my creative periods I spontaneously do these things. At the same time I'm quite happy not to follow all the rules and I'd rather take the opportunity and take advantage when the spontaneous outbursts pay me a visit.

On the 19th of March 2010 I started working on a new track under the project name "Logic Surface" (I always have random names of my tracks until they are finished and I can name them appropriately depending on their character). I nearly completed the track on the 19th but on saturday 20th March I also managed to complete it fairly early in the day. As I named the track "False Awakening" I started to add tracks released after Illusion into my winamp playlist and as the total duration grew to 1 hour, 11 minutes, and 51 seconds (including 4 bonus tracks) it hit me - it's time for my next album to be released! By the evening on the 20th "Duplicate My Soul" was released and available for anyone to get as an mp3-album or as a physical album with artwork and the complete works.

So, in addition to creating "False Awakening" what did I do for this release during the 20th March?

  • Compiled the final track listing

  • Created the cover artwork for the jewel case and disc label (using a photoshop tutorial on the internet)

  • Changed ID-tags for all tracks included on album and re-encoded them in MP3, OGG, ACC, and FLAC

  • Uploaded all the re-encoded and ID-tagged tracks to imphenzia.com

  • Added album (artwork, zip-archive for mp3-purchases, and individual tracks) to imphenzia.com

  • Updated the web site to include the latest album

  • Created promo video for album demonstrating how I created the artwork (+ upload to youtube)

  • Sent out an e-mail to my mailing list regarding the new album release

  • Updated common social networking sites with album release (twitter, facebook, youtube, etc.)


  • Over all I'm very pleased with achieving all of this in one single day from spawning the idea of releasing an album to actually releasing it.

    What to expect from Duplicate My Soul
    Most of the tracks are of true Imphenzia character with a melodic and uplifting sound. The main 9 tracks are all trance styled with what most probably would refer to as a classic (or retro) styled Trance which was more popular in the late 90s. I haven't been on for following trends or releasing what is currently hot or not, I'd rather create the type of music I love as there are still quite a few out there who appreciate this style. The one exception is probably track number 9 named "Vapour Trail" which was a very experimental track incidentally enough also casually released in silence on imphenzia.com in retrospect 2 years after it was created =) Following the 9 tracks of trance is the first bonus track "Theme of Decimation X" which was originally created for the intense retro shooter game "Decimation X" by Xona games. It fits the over all mood and is very much in line with my normal music that it qualifies as a bonus track on the album. The last three bonus tracks are chilled out downtempo edits of some of the tracks featured on the album.

    The name of the album comes from the first track on the album with the same name. The name was selected for two reasons. First of all it is a tribute to my first child (a son) so it is in a sense duplicating my soul, and secondly because the track and all the music of Imphenzia really does reflect my soul and the music I create.

    For those of you who are curious of what type of equipment I used to create the music on this album I use the following:
    Computer:
    Quad Core Intel 2.4 CPU with 4GB Ram running Windows 7 x64
    Master keyboard:
    Roland FP-7 (88 keys hammer action) and an Evolution MK-226C
    Sound card:
    Motherboard's own soundcard believe it or not (with ASIO4ALL drivers)
    Sequencer:
    Steinberg Cubase 5
    VST instruments:
    Mainly native Cubase instruments, reFX Nexus2 (plus expansion packs) and reFX VanGuard (plus expansion packs)

    Finishing off this post, here is the promo video for the track featuring clips from the first four tracks and a quick preview of how the artwork was created:



    I hope you enjoy this release!

    State of Confusion remixed by Adraw

    A while back I was approached by Adraw through Soundclick who expressed a request to remix State of Confusion. I'm always welcome to remixes so naturally I accepted the request. Some time went past where I didn't hear much about it but little did I know what was to come. The remix is now finished and will be released under Emona Records but you can already listen to the entire track on Adraw's Soundclick page for this remix.

    To help promote this track, I've put together a preview video that you can watch as well:

    New approach to releasing tracks

    I update this blog only when I have something to say and also when I have time, and today it happens to be twice! As I mentioned briefly in my previous post I've simply released a track once it's finished without saying anything ahead of time and also saying very little once it's been released. Unfortunately Imphenzia is basically 99% productivity and 1% promotion which is not how it should be if you want to reach out to a wide array of listeners.

    My first step towards making Imphenzia more interesting is to announce the release of tracks ahead of time. What I am trying out is first of all compiling a YouTube video clip of the track with some simple yet colourful graphics. By embedding this on my web site and also announcing it to channel subscribers on YouTube and though Imphenzia on Twitter it raises awareness and hopefully the anticipation of a coming Imphenzia track.

    My second step is through the new Next Release page. Here I announce the track that is queued up to be released next and I also give visitors an opportunity to request this track to be released totally free to the public. The idea with this is that promotion and word-of-mouth is extremely valuable and by relying on a larger number of people requesting the track to be released for free it would encourage fans to spread the word further in order to reach the goal of requests before the release date. The reward of this is a free track in exchange for promoting Imphenzia through social networks, messaging, twitter, blogs, etc. I set the goal to 300 requests for the first release although some serious WoM will have to take place in the next 3 days to get there, but I am still hopeful!

    By the time you read this the release date of October 31 2009 may already have passed for the Tranquil Edit of Duplicate My Soul, but there might be another track queued for release so please have a look at this page http://www.imphenzia.com/release - request the free release if available and make sure to tell everyone about it!

    My third step is to offer competitions where everyone who participates will at least get something (generally in the shape of free music) with the potential to win something bigger. The first competition is a task to write a short review of Duplicate My Soul and post it again on social networks, blogs, and music forums. You can see the competition page here to get the idea: http://www.imphenzia.com/music/competitions.php

    So whether these steps are the right ones or if they are effective means of promoting my music remains to be seen but again, I am hopeful!

    What is music worth to you

    It's been over 12 years since my first album, Sector, was released and back then physical CDs was how music was distributed. I know many listeners still prefer to own a physical copy of the music they purchase, but for me that train has passed a long time ago. The money wasted in pressing, printing, storing and delivering physical discs, both for the artist and for the listener, along with the environmental effects of this process, is to put it simple: unecessary.

    Imphenzia MP3 Album


    Making quality MP3 albums was a focal feature when I redesigned the Imphenzia.com web site and an important factor was to make sure  that the album would be instantly accessible upon purchase ready for transfer to your MP3-player. The cover and disc artwork is also available for those of you who wish to make a physical copy for your car stereo (although your car most likely plays mp3s by now as well so even that is becoming a redundant requirement). If you purchase an Imphenzia album today, you will always have access to download the music from wherever you are. Have a look at the screenshot to see how the tracks, zip-archive of the entire album, and artwork is presented.

    For a long time, however, I've actually thought that the entire concept of albums is quite out of fashion as well. Why should you need to purchase a collection of tracks that may contain tracks you don't particularly like just to get the ones you do want. Again, it comes down to the extra sense of value found in the packaging and concept of an album. The obvious solution to solve this would be to purchase singles, but then it becomes a tedious work to add the ones you want to a shopping cart...

    What is the music worth to you?

    So what is the solution? The most recent feature developed on Imphenzia.com, available from 8th July 2009, is that instead of purchasing a single or an album, you make a donation representing what the music is worth to you - and you'll get instant access to ALL the imphenzia tracks. I've been thinking about this concept for some time and it is the time to take this step. If you feel 6 hours of trance music is worth $10 - that is what you donate to get access to the music in high quality. If you want to show extra support and appreciation and feel that the music is worth $30, then that is what you donate. I believe that the consumer is mature enough to make this decision and I think it is a way forward for the music industry to combat piracy. In all the debates I've seen about piracy, it's all been about "It costs too much", or "It's not simple enough", or "I don't want DRM" - this is a solution to solve those issues.

    Three new tracks released

    Three new Imphenzia tracks have been released (click to listen to clips: Liquid Generator, Liquid Generator [Crystal Edit] and Evolution [Extended]). You can also check out this video teaser I posted on YouTube for the new track:

     
    The past six months Imphenzia trance tracks have been suffering attention somewhat due to being very busy with the relaunch of Imphenzia Soundtrack. The soundtrack section is a new library of music focused mainly on rapid availability of music for independent game developers (indigamers) and custominzing the site with a fully features shopping cart with automated discount bundeling and direct download access to mp3/ogg/wav versions consumed hour upon hour of development. I've also been receiving requests to create custom music for some indiegames and which has been very exciting and fun. These tracks will be available for promotional use once the games have been released.

    Now that the Soundtrack site is fully functional I can focus more on Imphenzia Music again and to celebrate, I've instantly created the new trance track "Liquid Generator". It features a progressing intro (DJ-friendly I am hoping) and then launches into a digital mayhem of melodies. I wonder if it will be too much of a sound scape for some fans, but hopefully feedback will tell :) I'm happy with the result and even though the BPM is slower (140bpm) than some of my more recent trance tracks, I get the feeling that the pace is higher due to the beat and rapid transforming melodies.

    Following the creation of Liquid Generator I decided to also make a slower (110bpm) chillout version of the track by extracting the melodies and making it over all calmer with an offbeat rythm. My future aim is to always release a calm version of every trance track I release as some listeners prefer the slower ones. Personally, I like both full on trance tracks and the soothing slow ones so why not :)

    The extended version of Evolution was actually created a few months ago but it wasn't publically released. It's basically just a refurbished version of the track with instrument replacement and an extended less hectic layout.

    I hope you like the new music and don't forget to spread the word of Imphenzia to your mates. There is no big publicity engine behind Imphenzia and I am totally in the hands of my fans when it comes to spreading the word :)

    Thanks all!

    Full Length Videos on YouTube

    Just a quick line or two before I have to run. I've published a few full length videos on YouTube now. You can watch them here!

    Example: