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The blog is being migrated and merged with multiple Imphenzia blogs so the format and content will be inconsistent for a while.

New approach to releasing tracks

I update this blog only when I have something to say and also when I have time, and today it happens to be twice! As I mentioned briefly in my previous post I've simply released a track once it's finished without saying anything ahead of time and also saying very little once it's been released. Unfortunately Imphenzia is basically 99% productivity and 1% promotion which is not how it should be if you want to reach out to a wide array of listeners.

My first step towards making Imphenzia more interesting is to announce the release of tracks ahead of time. What I am trying out is first of all compiling a YouTube video clip of the track with some simple yet colourful graphics. By embedding this on my web site and also announcing it to channel subscribers on YouTube and though Imphenzia on Twitter it raises awareness and hopefully the anticipation of a coming Imphenzia track.

My second step is through the new Next Release page. Here I announce the track that is queued up to be released next and I also give visitors an opportunity to request this track to be released totally free to the public. The idea with this is that promotion and word-of-mouth is extremely valuable and by relying on a larger number of people requesting the track to be released for free it would encourage fans to spread the word further in order to reach the goal of requests before the release date. The reward of this is a free track in exchange for promoting Imphenzia through social networks, messaging, twitter, blogs, etc. I set the goal to 300 requests for the first release although some serious WoM will have to take place in the next 3 days to get there, but I am still hopeful!

By the time you read this the release date of October 31 2009 may already have passed for the Tranquil Edit of Duplicate My Soul, but there might be another track queued for release so please have a look at this page http://www.imphenzia.com/release - request the free release if available and make sure to tell everyone about it!

My third step is to offer competitions where everyone who participates will at least get something (generally in the shape of free music) with the potential to win something bigger. The first competition is a task to write a short review of Duplicate My Soul and post it again on social networks, blogs, and music forums. You can see the competition page here to get the idea: http://www.imphenzia.com/music/competitions.php

So whether these steps are the right ones or if they are effective means of promoting my music remains to be seen but again, I am hopeful!

Full Length Videos on YouTube

Just a quick line or two before I have to run. I've published a few full length videos on YouTube now. You can watch them here!

Example:

New Imphenzia presence at YouTube

I have registered a new account at YouTube and THIS is the new Imphenzia Music Secion. I am creating 30-second previews of most of my tracks and using the "video response" feature to other popular trance videos. By creating two "channels" at YouTube, I release full length videos and these preview clips and I plan to keep adding to these channels whenever time allows me to. I use "Animoto" to create what could be classed as something between a video and a slide show and I'm quite impressed by their engine to quickly produce quite cool clips.

This is also part of my promotional drive to get Imphenzia more established in the trance world.

Imphenzia @ YouTube

Today I youtubed 'Imphenzia' as I do sometimes just out of curiosity and I'm always happy when I find contributions to spreading the word of Imphenzia.

This time around I came across two videos :)





Thanks and keep using music for your youtube videos and spread the word :)

Imphenzia Soundtrack - music for games, movies and videos

I am currently in discussions with game makers for the XBox and PC platforms and it sparked an old idea I've had for many years. I will create a sub section of Imphenzia called 'Imphenzia Soundtrack" where I release clips of various styles of music where game / video / movie makers can listen to clips and obtain licensed or exclusive tracks for their projects. I will categorize all tracks into style and emotions and hopefully be able to provide soundtracks to future projects.

To give you an idea of music (it won't just be trance) I sequenced together these three clips tonight:

Imphenzia Soundtrack - Dramatic - Tense - Orchestral.mp3
Imphenzia Soundtrack - Epic - Victorious - Orchestral.mp3
Imphenzia Soundtrack - Energetic - Victorious - Eletronic.mp3

The above clips are all based on the same beat and the future site will obviously have all different beats, styles, instruments and so forth.

This finally gets me a good reason to get more into orchestral and mood music in addition to 'just' trance. I'll keep you all posted on the progress.

State of Confusion video

Been very busy the past couple of weeks so not much to report on the Imphenzia front. But have a look at this fan-video of State of Confusion meanwhile :)